Whenever you enter a fast-food chain restaurant anywhere in the world, the first impression you get is a strong presence of the host country’s culture. These global brands have marketing and promotions departments working around the clock to cater to multicultural markets’ needs. They always focus on multicultural branding. These strategies can take the form […]Continue reading "Multicultural branding for global brands"
Every business dreams of a Competitive edge! R&D works around the clock to differentiate its product from its competitors. When you are exporting and penetrating markets worldwide, it is a different ball game. It is crucial to distinguish your product on a shelf from related merchandise. If you want to gain exponential sales, the best […]Continue reading "Differentiation factors of the product internationally"
Way to go, if you are already an exporter or aspiring to become one! Choosing the distribution channel could be a difficult decision, and it may not guarantee growth in your business. How to decide which distribution channel is the right fit for your export business is technical. Table of Contents There are numerous distribution […]Continue reading "How to choose your distribution channel for export"
Table of Contents According to WTO, there are more than 150 developing countries on the world’s map. It means, in no way, those nations are not talented. If you look closely, most of these countries are full of natural resources, and a few have less corruption too. What makes an excellent Export marketing strategy for […]Continue reading "Export marketing strategies for a developing country"