Multicultural branding for global brands

Whenever you enter a fast-food chain restaurant anywhere in the world, the first impression you get is a strong presence of the host country’s culture. These global brands have marketing and promotions departments working around the clock to cater to multicultural markets’ needs. They always focus on multicultural branding. These strategies can take the form […]

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The importance of branding for sales

There are many ways to sell a product. The most effective way is to connect with customers’ emotions. Branding helps you build that connection. A customer is always attracted to the brands that share the same values with him or her. Those similar values, which are mutually shared by a brand and its end consumer, […]

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Differentiation factors of the product ali iftikhar the food trade hub blog

Differentiation factors of the product internationally

Every business dreams of a Competitive edge! R&D works around the clock to differentiate its product from its competitors. When you are exporting and penetrating markets worldwide, it is a different ball game. It is crucial to distinguish your product on a shelf from related merchandise. If you want to gain exponential sales, the best […]

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How to choose your distribution channel for export ali iftikhar the food trade hub blog

How to choose your distribution channel for export

Way to go, if you are already an exporter or aspiring to become one! Choosing the distribution channel could be a difficult decision, and it may not guarantee growth in your business. How to decide which distribution channel is the right fit for your export business is technical. Table of Contents There are numerous distribution […]

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Three actions to maintain your position in international markets ali iftikhar the food trade hub blog

Three actions to maintain your position in international markets

A research conducted by Sandhya Keelery suggests that Indian Agribusiness has seen a burgeoning rise in recent years and foresaw a 350 billion USD business in 2022. Gone are the days when only farming was considered the Agricultural industry. In today’s world, Chemicals, Crop distribution, Machinery, Seeding, Retail sales and many more domains are all […]

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Export marketing strategies for a developing country ali iftikhar the food trade hub

Export marketing strategies for a developing country

Table of Contents According to WTO, there are more than 150 developing countries on the world’s map. It means, in no way, those nations are not talented. If you look closely, most of these countries are full of natural resources, and a few have less corruption too. What makes an excellent Export marketing strategy for […]

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How digital marketing can help food brands to expand internationally ali iftikhar the food trade hub

How digital marketing can help food brands to expand internationally

Sure, there are ways you try to start with extensive marketing campaigns to expand your food brands internationally. And yeah, the advertisements on international TV channels, food magazines, and billboards are great for your brand. But is it enough? There are 3 billion social media users in today’s world, and 60% of the population [reference] […]

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