Les opérateurs du secteur de l’industrie agroalimentaire ont désormais leur rendez-vous virtuel ! En effet, The FoodEshow, premier salon international virtuel du secteur tiendra sa première édition les 8 et 9 septembre 2020. La pandémie du Covid-19 a changé le monde impactant profondément les économies et la manière de collaborer. The FoodEshow se veut le […]Continue reading "The Foodeshow, the first international meeting for all actors of the food industry"
Whenever you enter a fast-food chain restaurant anywhere in the world, the first impression you get is a strong presence of the host country’s culture. These global brands have marketing and promotions departments working around the clock to cater to multicultural markets’ needs. They always focus on multicultural branding. These strategies can take the form […]Continue reading "Multicultural branding for global brands"
There are many ways to sell a product. The most effective way is to connect with customers’ emotions. Branding helps you build that connection. A customer is always attracted to the brands that share the same values with him or her. Those similar values, which are mutually shared by a brand and its end consumer, […]Continue reading "The importance of branding for sales"
The country’s import decreased 62 per cent year-on-year to $1.95 billion in April as industrial production has almost come to a halt due to the ongoing shutdown to tackle the spread of the coronavirus. The settlement of letters of credit (LCs), or generally known as import, also declined 53 per cent in April from a […]Continue reading "Imports crash in April, as expected"
Every business dreams of a Competitive edge! R&D works around the clock to differentiate its product from its competitors. When you are exporting and penetrating markets worldwide, it is a different ball game. It is crucial to distinguish your product on a shelf from related merchandise. If you want to gain exponential sales, the best […]Continue reading "Differentiation factors of the product internationally"
Way to go, if you are already an exporter or aspiring to become one! Choosing the distribution channel could be a difficult decision, and it may not guarantee growth in your business. How to decide which distribution channel is the right fit for your export business is technical. Table of Contents There are numerous distribution […]Continue reading "How to choose your distribution channel for export"
The largest trade corporations were not built in a day – you need to start small. There is always a risk factor when you commence business activities, and you don’t want to lose the empire you had built whether it’s small or large. You will need appropriate coverage for the unforeseen fails over the course, […]Continue reading "How to insure my products"
There is no Free lunch in the corporate world, but a brutal circle of payments. A client cannot purchase “something for nothing,” and businesses are all about the circulation of payments. One owner pays for the services of his employees and the materials by vendors. The vendor makes that payment to another business entity, so […]Continue reading "Understand the payment instruments"
We have listed the effective ways of accessing the export industry by a food exporter. Here is the kick-off. Table of Contents Market Needs Once we have identified a target market to export our food products, It is crucial to grasp the conceptual desires of customers of that specific market niche. We will need to […]Continue reading "Good practices for accessing the food industry export market"
A research conducted by Sandhya Keelery suggests that Indian Agribusiness has seen a burgeoning rise in recent years and foresaw a 350 billion USD business in 2022. Gone are the days when only farming was considered the Agricultural industry. In today’s world, Chemicals, Crop distribution, Machinery, Seeding, Retail sales and many more domains are all […]Continue reading "Three actions to maintain your position in international markets"