The Foodeshow, the first international meeting for all actors of the food industry

Les opérateurs du secteur de l’industrie agroalimentaire ont désormais leur rendez-vous virtuel ! En effet, The FoodEshow, premier salon international virtuel du secteur tiendra sa première édition les 8 et 9 septembre 2020. La pandémie du Covid-19 a changé le monde impactant profondément les économies et la manière de collaborer. The FoodEshow se veut le […]

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Multicultural branding for global brands

Whenever you enter a fast-food chain restaurant anywhere in the world, the first impression you get is a strong presence of the host country’s culture. These global brands have marketing and promotions departments working around the clock to cater to multicultural markets’ needs. They always focus on multicultural branding. These strategies can take the form […]

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The importance of branding for sales

There are many ways to sell a product. The most effective way is to connect with customers’ emotions. Branding helps you build that connection. A customer is always attracted to the brands that share the same values with him or her. Those similar values, which are mutually shared by a brand and its end consumer, […]

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Differentiation factors of the product ali iftikhar the food trade hub blog

Differentiation factors of the product internationally

Every business dreams of a Competitive edge! R&D works around the clock to differentiate its product from its competitors. When you are exporting and penetrating markets worldwide, it is a different ball game. It is crucial to distinguish your product on a shelf from related merchandise. If you want to gain exponential sales, the best […]

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How to choose your distribution channel for export ali iftikhar the food trade hub blog

How to choose your distribution channel for export

Way to go, if you are already an exporter or aspiring to become one! Choosing the distribution channel could be a difficult decision, and it may not guarantee growth in your business. How to decide which distribution channel is the right fit for your export business is technical. Table of Contents There are numerous distribution […]

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How to insure my products ali iftikhar the food trade hub blog

How to insure my products

The largest trade corporations were not built in a day – you need to start small. There is always a risk factor when you commence business activities, and you don’t want to lose the empire you had built whether it’s small or large. You will need appropriate coverage for the unforeseen fails over the course, […]

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Understand the payment instruments ali iftikhar the food trade hub blog

Understand the payment instruments

There is no Free lunch in the corporate world, but a brutal circle of payments. A client cannot purchase “something for nothing,” and businesses are all about the circulation of payments. One owner pays for the services of his employees and the materials by vendors. The vendor makes that payment to another business entity, so […]

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Good practices for accessing the food industry export market ali iftikhar the food trade hub blog

Good practices for accessing the food industry export market

We have listed the effective ways of accessing the export industry by a food exporter. Here is the kick-off. Table of Contents Market Needs Once we have identified a target market to export our food products, It is crucial to grasp the conceptual desires of customers of that specific market niche. We will need to […]

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Three actions to maintain your position in international markets ali iftikhar the food trade hub blog

Three actions to maintain your position in international markets

A research conducted by Sandhya Keelery suggests that Indian Agribusiness has seen a burgeoning rise in recent years and foresaw a 350 billion USD business in 2022. Gone are the days when only farming was considered the Agricultural industry. In today’s world, Chemicals, Crop distribution, Machinery, Seeding, Retail sales and many more domains are all […]

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